Men’s style at weddings has been treated as a simple item for far too long: dark suit, white shirt, tie, done.
That’s slowly starting to change now. Vogue’s 2026 trend report highlights a fashion-forward approach to grooms, and more and more couples are realizing that the groom doesn’t have to look like a neat but unremarkable version of himself.
A good groom look doesn’t necessarily mean extravagance. Much more often, it means precision. A better cut. Fabric suited to the season. A color that isn’t automatically black or navy. A tie with character. Cufflinks with a story. A pocket square that ties the suit to the wedding’s color palette or décor tones. A second jacket for the evening. Loafers instead of the expected dress shoes, if the venue and style allow it.
It becomes especially interesting when men’s style isn’t treated in isolation. The groom, groomsmen, fathers, and closest men can look connected without looking uniform. Same palette, different textures. Similar details, different cuts. Ties that don’t match literally, but belong to the same story.
This might be one of the trends most missing from our weddings. Not because men don’t want to look good, but because they’re so often expected to be “quickly sorted.”
The Blanche idea:
Before choosing the suit, define three things: the venue, the season, and the tone of the wedding. A summer outdoor wedding doesn’t call for the same thing as dinner at a hotel. A seaside wedding doesn’t call for the same fabric as a December city celebration. If the bride has a second outfit for the party, the groom can have a second jacket, tie, or shirt that shifts the energy of the evening.
The groom shouldn’t be an accessory in the photograph. He should look like a man who is just as much a part of the story.